Strategic Communication II - Principles of Advertising and Public Relations
| JOUR 420 Strategic Communication II - Principles of Advertising and Public Relations |
| Spring 2019 - Tuesdays
& Thursdays 2:30-3:45 p.m. 100 Stauffer-Flint Hall |
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| Typical chaos on the
Chicago Board of Trade (Photo courtesy U.S. Census
Bureau) |
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| This course deepens students'
exposure to and understanding of two major disciplines
within the broader area of strategic communication:
advertising and public relations. This class will explore
the commonalities and differences of the two disciplines.
It explores the traditional and nontraditional publics of
strategic communication, the practices and ethics of the
professions, as well as the various strategies and tactics
they employ in support of individual and organizational
goals. The course will also explore some of the current
issues facing these advertising and public relations. Prerequisites:
Admission to the School of Journalism and JOUR 320. |
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| Class Resources |
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| Course Syllabus
Lecture Schedule |
| Blackboard Sign-In Page |
| Professor Guth's Citation Guide |
| Professor Ward's Associated Press Style
Guide |
| Professor Guth's Home Page |
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| Page last updated 27
January 2019 |