This course examines
how organizations have developed opportunities, strengthened
relationships and solved problems through the process of research,
planning, communication and evaluation. By studying cases, students
will learn how professionals past and present have responded to
changing needs. Cases will highlight both the diversity and the
integration of professions and professional practices within strategic
communication. Prerequisite: JOUR 420 (or JOUR 513 or JOUR 523.) Open
to non majors with permission of the instructor.
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